Hasbro's brand diversity is presented here. 

The former "Image Park" on the 3rd floor of the large shopping mall "Lomas Mall" in the Santa Fe district of Mexico City has been completely renovated and, for the first time, the world's second largest toy company "Hasbro" is entering the business with its own theme parks. There are plenty of well-known themes and the corresponding toys, including Monopoly, Trivial Pursuit, GI Joe, Cindy, Play Doh, Cluedo, My little Pony, etc. 

The ice-karting track from Skitrax World, which has been running successfully for 6 years, has also been refreshed with new go-karts. Integrated into a mega adventure world, the ice karting facility is one of the big highlights. Here you can practise sliding and drifting on the slippery Karttrax sliding mats. Several 100,000 visitors have been able to ride this unique attraction in the city of Santa Fe over the last 6 years. With the new owner Hasbro City, this sensational ice karting facility has been given a new lease of life with well-known brand themes.

Further ice karting facilities in other shopping malls are being planned.